4 Ways in Which Marketing Automation

From soft toys to iodine tablets everything today is available online. Blame it on the dependency or praise the advancement in technology, here we are today at ‘Everything is possible, THROUGH INTERNET’ state. With wider scope to approach audiences, everything has gone digital, including Marketing. And the very same Digital Revolution has come to the … Continue reading “4 Ways in Which Marketing Automation”

From soft toys to iodine tablets everything today is available online. Blame it on the dependency or praise the advancement in technology, here we are today at ‘Everything is possible, THROUGH INTERNET’ state. With wider scope to approach audiences, everything has gone digital, including Marketing. And the very same Digital Revolution has come to the rescue of Digital Marketing through Marketing Automation.

So, what is Marketing Automation? In simple terms, it means automating your marketing techniques. It refers to software platforms and technologies that market a business effectively through various channels available online. But the most prevalent misconception about Marketing Automation is that it is difficult to set up and maintain. On the contrary, it allows the marketing team with limited time and resources to sweat less and gain more.

1. Less Pain, More Gain:

Marketing Automation is like an extra member on your Marketing Team. It is a backbone that keeps your daily schedule on check without the need of your constant interference.While you prepare for the meeting, Marketing Automation software sends out emails with precision accuracy. When you’re busy guiding your team, it would be qualifying and assigning leads. And when you’re trying to figure what’s happening around your business, it would be already half way tracking your customers behavior. In short, it eases the efforts you put in on everyday tedious tasks. And, as intelligently as you expect an ace marketer to do so.

2. One Single Solution:

Don’t pat your shoulders for having multiple marketing tools for a series of tasks running on various platforms. Because it only complicates your marketing process and makes it less efficient, if anything. Marketing Automation on the other hand, runs all these tools on a comprehensive platform collecting the bits and pieces from each and creating a wholesome customer scenario and their respective campaigning solutions. For marketers, this means you can create, manage, measure and deploy your assets all in one place.

3. Create, Customize and Nurture Client Relationships:

Before a visitor becomes your prospect and finally turns into your customer, they explore a lot of information online. To track your customers’ behavior through these funnel stages, It simply follows them from the time they become aware of the need you are trying to fulfill to the time they become aware of your brand and finally to the point when they start evaluating your brand vs others and they make the final decision.Based on the results of the behavior, you can narrow down the effective content and customize it for them. So, every time a person visits a website, It tracks them and finds a pattern. To engage the customer it feeds in relevant personalized data.Only 20% of your visitors are actually prospects worth your time. To create and nurture a relationship with these prospects, It analyzes the ROI scenario and helps you create better strategies.

Business Financial Planning

Businesses often find financial planning a hassle. At the same time, it is critical to plan your finances well through the entire business cycle, be it before commencing, or after folding up (if you decide to merge or sell etc.) In truth, creating a financial strategy isn’t as tough as it seems to be. There are some steps which need to be kept in mind while planning your finances. Some of these steps are as listed below:

Establishing and defining the financial planner – client relationship
Gathering client data, goal – setting and expectation – defining
Analysis and evaluation of the existing financial status
Development and presentation of recommendations / alternatives
Implementation
Monitoring

It is important to note here that some of these steps will determine and influence the other ones. At the same time, some of these steps need to be carried out simultaneously. To understand these steps better let’s look into how each of these steps work.

Establishing and defining the financial planner – client relationship

In this step the financial planner, explains his / her services to the client. This means that they explain or document their responsibilities towards the project. Further in the same step he / she also chalks out the responsibilities of the client. The payment and terms and conditions are also negotiated in the same step and the time frames are negotiated as well. Decision making processes, SOPs, Specific Points of contact etc. are also decided at the same time.

Gathering client data, goal – setting and expectation – defining

In this stage the data related to the financial state of the client’s business is collected. The personal and financial goals are defined. A thorough SWOT analysis will also give an insight into the risk taking capacity and the estimated productivity of the business. This stage is actually where planner gathers all necessary information before advising the client anything.

Analysis and evaluation of the existing financial status

In this step, the client information is assessed and analyzed. This gives a clear idea about the current status and also helps in deciding what to do in order to achieve client’s business goals. Further, on the basis of the requested services, this stage may include the assessment of liabilities, assets, cash flow, tax strategy, investments, current insurance covers etc.

Welcome to Las Vegas

Las Vegas is a famous American city situated in the state of Nevada. It’s the largest city in the state and it’s widely known for its fine dining, shopping and gambling. Las Vegas was named the ‘World’s Entertainment Capital’ because of the numerous casino resorts. Other nicknames that this city got are the World’s Marriage Capital, the Second Chances Capital, Sin City and the World’s Gambling Capital.The fantasy-like atmosphere in Las Vegas is created by the giant and glamorous casino hotels. Their names evoke exotic destinations, mystery and romance.

Besides many casinos, Las Vegas also features numerous other attractions and sights. Go to the Fremont Street Experience. This is a pedestrian mall situated near the casinos. Every night you can see amazing multimedia shows on the canopy placed over the street. Another landmark is the Fountain Show from Bellagio. During the evenings, for 15 minutes, you can admire the ‘dance’ of these beautiful fountains. On Sunday and Saturday afternoons, the show lasts for an hour.

Las Vegas is known for their mega hotels…not just for casino play but also to stay and relax while you gamble and have fun! The question is not where do you stay but how do you get the best rates? Well, that is where HotelHut comes in. Booking online can be a tedious job because all those big popular online travel agencies are of no use. Their rates are basically the same and trying to find a discount can be a pain…unless you book thru HotelHut.com. HotelHut is a private membership hotel booking site offering their members deep discounted “unpublished” rates you’ll find nowhere else! Their Members can save up to 71% off retail!

Trolling Lake Michigan

There is no doubt that the Great Lakes are incredible fisheries. Thousands of people take to those lakes every year for a variety of fish. Lake Michigan is no different. There are many ways to catch fish on Lake Michigan. One of the best ways, though, is to always hire a guide.

There are many guides on the lake who specialise in different types of fishing. Look for a reputable guide who’s been working on the lake for a while and who can provide you with some references. Fishing Lake Michigan for the first time can be a daunting task. It can also be dangerous, if you have never fished big water before. Even the most seasoned of anglers pick up tips and trick from experienced guides. They understand which fishing lures are catching fish and where and how to use the most effectively.

Trolling is one way to catch fish on Lake Michigan. This requires knowing the depths at which the fish are holding and also the speed at which the fishing lures will work the best. The speed and depth of the fish will depend on the recent weather, the time of year, and the water temperature at various depths, among other factors. The fishing lures that worked on Lake Michigan in the spring may not be the same ones that will put fish in the boat in the fall.

Money Online

So what are the best ways to earn money online? Well it’s a question that I have been asked more times than you could ever imagine. The answer however is not as simple as people would want it to be. When making money online, there is no “best way”. We are all different and we all have different experience that we have collected throughout our lives.

For me the best way to make money online is to cultivate a spirit of entrepreneurship. An entrepreneur always has to be on the edge, and thinking out of the box to come up with profitable ideas. Below are three of the most common ways an entrepreneur makes money on the Internet.

1. Starting your own online business.

The ultimate way to make money online is to start your own online business or website where you offer services or items at good prices. The advantages of having your own business is that you do not have to rely on anyone else than yourself. If you have your own website where you offer services such as WordPress installations, then you don’t have to worry about any third parties.

The amount of money you can make by setting up your own online business is only limited to your ideas and experience. It will most likely take a while to get the whole thing rolling and generating money, but in the end it will be worth it. So if you are able to provide people with something they would like to spend money for, then this is the best option for you. Just remember to always analyze your competition so that you don’t end up in a business where you have no chance of scoring a sale.

2. Sell your own products.

You might think that this one is exactly the same as the above one, but it’s actually not. Selling your own products does not mean that you need to build a business around it. Let’s say that you write an eBook or create software that will help people with something. Now all you have to do is to get people to promote your product.

This can be done by contacting and convincing top affiliates and then uploading your item to websites such as ClickBank.com. If your product is of value to others you might be able to cash in a 5 figure income for months to come. A smart move is to release an update of your product after a while, especially if it was a success the first time. By doing this you will be able to cash in even more money, since people now knows about you and your products.

The benefits of selling your own products might not be as great as starting your own online business, but it requires only a fraction of the work and it might be a great way to generate the start-up money that an online business may require.

3. Making money through affiliate marketing.

So, in the beginning I mentioned that you should sell your own products, but promoting other peoples products might also be very rewarding. Affiliates earn a share from each product they sell, this might be everything from 10% to 90%.

Affiliate marketing is not for people who want to see money coming in as soon as they start promoting a product online. It takes hard work and most likely a lot of knowledge in marketing and search engine optimization. In the end you are competing against sometimes hundreds of other people promoting the same product, if you fail you will earn nothing, if you succeed you might earn thousands of dollars. So until you come up with a great idea of your own product, you might want to give this a try.

Business Financial Analysis

Planning and Control are the two most important ingredients to a Successful Business. A Business Plan takes most of the guess work out of Business Strategy and Control through solid Financial analysis. Financial Data provides a way to gauge where you are in your Strategic Plan, telling you where changes in your Plan are necessary. Because of this, Financial Data Analysis and Management are vitally important to running a successful business.

It is extremely important to have a suitable Accounting System installed throughout your business so data acquisition is easy. You cannot manage your Business for Profitability without a good Accounting System. My CPA has a bookkeeper who comes out to the business to help install the Accounting System and show us how to work it. All of this is done with the guidance of the CPA but at a fraction of the cost. A good Bookkeeper is invaluable in helping capture Financial Data. Having an established working Accounting System in place will minimize the fees a CPA charges to analyze your tax liability and prepare your tax returns.

An Accounting System is typically built around the following key Financial Management tools:

– Income Statement (Profit & Loss Statement)
– Cash Flow Statement
– Balance Sheet
– Budget
– Breakeven Analysis

By having a Financial Management system in place, you can easily identify early warning signs or spot particularly profitable areas. Not having a system in place to analyze and organize Financial Data makes it impossible to effectively manage, grow and control a business. It makes it impossible to gauge the success (or lack there-of) of your Planning and Strategy. Moreover, used incorrectly, inaccurate Financial Data can be disastrous for a company’s livelihood.

An Accounting and Financial Management System is only as useful as it is used systematically throughout an entire business. It is extremely important to implement the system into the very fabric of the business and be used systematically. The Accounting System is a reflection of the health, or lack thereof, of a business and from which business decisions are made. Make sure to set it up right, train your people on it and most importantly, use it!

Two principal objectives of any business are to be Profitable and have Cash Flow to pay obligations. The Income Statement and Cash Flow Statement figure prominently in this area. The Income Statement represents how well a Company is operating, and the Cash Flow Statement shows how well a business is managing its Cash. Profit or Loss on one side and Liquidity on the other.

3 Checks for Your Digital Marketing Meter

Your brand cannot continue doing the same thing (s) and expect the bottom line to just move like seismic plates do under the earth automatically. While you can set your Digital Marketing campaign to auto, you must think through the strategy, do the profiling, choose the platforms, execute and then iterate.

Now, with 2015 just a matter of days before rolling into history, here are five indices you need to check before making the same mistakes in 2016.

Did you really engage your consumers?

Some brands are still on the SEO page and the usage (or over-usage) of keywords. But the engagement world has moved on (even Google has moved on) – the new mantra is quality content. Was your brand able to engage your customers and would-be customers with hilariously funny, deeply educative and thought-provoking content? If you did not, then you are still able to wipe the slate clean because in Digital Marketing, the present is always fresh. You might not have the capability in-house to develop such content, which means that at the very beginning, you would have to outsource this segment while you train or hire new staff who will fit and meet the requirements. But make sure to do something!

Did you target your consumers?

Did you actually take time to develop a persona (s) for your user or consumer? Did you really find out about him or her? Did you care enough to find out his/her challenges so you could in any way help mitigate it? The data you get from Google Analytics or Egg Sprout will be useless to the brand if it cannot be interpreted to mean real human beings – that have feelings.

Your brand needs to understand that it is either you are pushing people away with your content or pulling them closer to the point where they become ambassadors (without coercion) of your brand. Look into this quickly!

Did you offer exclusivity?

Was there something to be gained by engaging with your brand? And we are not just talking about giveaways here… there are a lot of brands giving away things and people still stay unconnected. Real friendship should be about give and take and your consumers are already giving you’re their money and loyalty by purchasing whatever you are selling or offering, what will you give back? It is the season of gifts – ensure that your customers feel that you recognise their loyalty!

Business of Financial Planning

We have learned from the economic crisis of 2008, to take care of where we invest or what we do with our money. It also taught us that in times of doubt, consult your advisor. The economic downfall in 2008 also opened opportunities for expert financial planners and newbies who wants to help people and business maximize their resources.

If you are wondering why you or your business needs financial planning, we have enlisted the perks here.

Financial planning enables businesses or individuals to allocate the right amount to the right area that needs improvement or more investment in a timely manner. This minimizes risk-taking and bad investments. Efficient financial planning would then eventually lead to better revenue and effective cost management.

Financial planning presents the costs and gains of a company or individual in numbers, giving them a clearer view of what they will be investing in. This makes it easier for decision makers to go or stop a contract or project.

A financial plan is prepared annually. This financial forecast explains how much the business or individual should expect and when to expect it. This not only shows how long the wait is going to be, but also the quantity of its profitability. Every month, a financial plan is also done to compare the annual plan prepared earlier to see if the target is being met, exceeded or otherwise. This warns the business owner or individual of possibilities and posed threats in the investment, and if it’s time to give up or not yet. Although it is not always correct, as there are so many things that could affect the business’ financial status, financial planning and management makes it easier to see what is and what can be.

While some people or business owners would want or need a financial planner as they can do this on their own, there are some who would need a planner’s help to get the load off their backs. Either way, when looking for a financial planning company to handle this hefty job, here are the things you have to consider.

License – find a licensed or certified financial planner, which signifies their abilities and credibility. Do not just jump on the first firm that comes your way in a desperate move to find one.

Pay structure – there are two major pay structures your planner may be a part of: fee-based and commission-based. Nothing of the two is better than the other; it is really up to the company or person what he/she prefers. There are also planner who, like free-lancers, can be paid by the hour or when you only need them

Financial Health of Your Business

A business must enter all its financial transactions in its books of account. It helps the accountants in tracking the incoming and the outgoing flow of cash through the business. Nowadays, the cloud based accounting systems maintain and process the books of account.

The corporate environment of every country is bound by certain statutory obligations. ACRA (Accounting and Corporate Regulatory Authority) of Singapore governs the corporate sector in Singapore. This agency has the duty to ensure all industries, irrespective of their size or niche, comply with the amended set of statutory requirements. Updated books of account, filing of financial statements, and paying taxes in time are the essential factors of these obligations.

The act of recording each financial transaction of the business and then, periodically checking the books of account has a far-reaching meaning to the business owners. The accounting software reduces the amount of manual work involved in the task. Each time, it processes the business data accurately and unfailingly. The software takes only a few seconds to process the data. The results obtained denote the financial health of the business.

On-the-Go Access

A cloud based accounting system saves and processes the business’ financial data on the cloud servers. It transmits the results to the business owner’s device, which can be an internet capable mobile or tablet. The software can also transmit the reports to the laptops, net books, and desktop computer.

The accounting software systems generate financial documents like cash flow, balance sheets, and profit and loss accounts for the inspection of the owners. They get a detailed info about the working and the financial standing of their businesses. The software also updates them about the financial position of their businesses with respect to their suppliers, customers, and creditors of their businesses.

The accounting software allows the owners to know about the fluctuations in their bank balances. It allows the owners to keep a firm control on their credit and debit situation. It ensures that they do have a chance to take appropriate actions before the commencement of a financial disaster or a broken commitment.